Alice & Ivy | Florence

A Flat Shoe Can Support Your Foot Just as Well as a Heel

Imagine a sophisticated flat Mary Jane with a clean square toe, a T-strap secured by a delicate gold buckle, and a soft interior that feels so comfortable, you barely notice you're wearing it.

Meet Florence — the effortless simplicity of a flat shoe, combined with the secure support you would normally expect from a heeled style.

• Supportive T-Strap

  The vertical T-strap distributes support comfortably across the instep while keeping the heel securely in place.

  Your foot stays where it should, helping prevent it from sliding forward and reducing uncomfortable pressure on the toes.

  • Comfortable Square Toe

  The spacious square toe gives your toes room to move naturally while creating the modern, refined silhouette that makes Florence so distinctive.

  Even slightly wider feet can feel comfortably accommodated without unnecessary compression.

  • Cushioned Insole

  The softly padded footbed supports the heel, arch, and forefoot while absorbing the impact of repeated steps.

  Whether you're walking around town or spending hours on your feet, Florence makes long days noticeably easier.

  • Low & Stable Heel

  The subtle heel height maintains a natural stride while providing a secure, grounded feel with every step.

  Going up and down stairs feels effortless — you simply walk without having to think about your shoes.

  • Brown or Black

  Two timeless shades designed to complement almost anything in your wardrobe.

  Rich Brown pairs beautifully with jeans and printed dresses, while Classic Black adds structure and sophistication to more polished outfits.

  You've probably experienced the frustration of wearing flats that slip off your heel with every step.

  Florence doesn't do that.

  Because when a flat shoe actually stays securely on your foot, it quickly becomes the pair you reach for far more often than all the others.